To begin, it is important to understand that the website is separate from the payment platform, as it is actually an intermediary that provides specific services for your company.

E-commerce has positioned itself as an innovative and useful tool. According to Statista Digital Market Outlook, “Latin America is expected to reach nearly 186 million e-commerce users by 2024.”

Why should you implement a payment system in your company?

• Greater global reach; allowing for higher incomes.
• 24/7 availability; which makes it easier for the buyer.
• You save time and budget; Making changes or modifications will not be a problem for the company's pocket.
• Increase in results; in less time.
• Long-term visibility; As the company becomes part of the digital world and with good advertising, it will be more visible.
• Wide competition in the market; In a strategic way, you can observe how it moves in relation to other companies, to recognize user preferences.

The best thing about this type of tool is its wide variety of payment systems, which allows anyone from anywhere to purchase your product.

What are the 6 main payment systems for e-commerce in Colombia?

We present you the 6 most used and relevant in the Colombian and Latin American market:

1. PayU

It has a presence in 50 countries and has more than 250 payment methods. This platform offers credit and debit card processes, as well as four business services:

- Easy, it is aimed at companies that are starting with online sales.

- Recurring, for those periodic collections.

- Offline, stipulated for those people who wish to make payments in person or by telephone.

- Personalized, the client creates their service as they wish.

One of the reasons why PayU is so recognized worldwide is because it has a model that prevents fraud and evaluates each transaction, and best of all, it is not necessary to have a website at the beginning to receive the payment.

2. Epayco

It is an easy-to-use tool that aims to provide both you and your customers with peace of mind and a good experience when making transactions. It uses three payment models: aggregator, getaway and split payments.

If your company has a WordPress ecommerce system, it will allow you to measure the reach of your marketing strategies; it also gives you the benefit of controlling all your invoices and making payments.

3. Market Payment

This system works like a virtual wallet, where you can make transactions in different ways: through social networks and WhatsApp (payment link); in person (QR and Point) and finally, in the online store (Mercado Pago Checkout). To do this, you must have a personal or seller account.

The navigation of your website is fast and understandable for everyone, and the anti-fraud security will provide confidence and peace of mind for users. The only cost of this platform is the commission for each approved payment.

5. Place to play

It has been on the market for more than 15 years. It provides data analysis that will help you understand your business, and it also allows you to personalize the payment process, meaning that the money can go directly to the company's bank account without the intermediation of a gateway.

A highly valuable service is that it has several e-commerce experts that you can learn from and each year it modifies its certifications to provide greater security and peace of mind to its customers.

6. Stripe

It is characterized by its protection against fraud and because it is an ally of non-profit organizations, or people who need to raise funds, that is, donations can be received without having to invest a lot of money or time.

It has a payment platform called Stripe Connect, which allows you to make transfers and accept money quickly. 

In addition, it adapts to any programming language and has plugins that provide easy integration with various types of applications.

Although there are different payment platforms on the market, a new one is currently being used, Gateway, which protects credit card information and other data through cryptography.

This tool is innovative, as it does not use intermediaries, that is, the money will be made directly to the bank account of the virtual store and your company will be in charge of approving or not the purchase, however, it is more expensive than those mentioned above.

Why is it important to use one of the payment systems in e-commerce?

On the Internet, you can find many sites that have unverifiable payment methods, which creates doubt in the user and they may back out when making a purchase.

The more security you provide to the Internet user, the more confident he will feel when buying from your online store and the more support he will have for his purchase. The payment systems we are talking about are the ones with the most benefits and the most intuitive.

Write to us if you need advice: sales@firstname.com