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For the first semester of 2021, according to Confecámaras, 166,338 companies were created in the country, of which 99,53% are considered micro-enterprises according to the value of their assets. Likewise, by the beginning of the year a total of 968,495 companies have renewed their commercial registration and 664,470 correspond to natural persons.

The figures mentioned above may suggest that for every 50 people in Colombia there is an organization. Broadly speaking, it is possible to conclude that it is a country full of entrepreneurs, however, the vast majority of these companies are made up of micro-establishments, which means that they have a maximum of 9 employees.  

Despite the fact that the companies are small, they are the ones that generate the most employment at the national level, contributing widely to the indicators of economic development and likewise, with state support and the generation of public policies, this sector is strengthened, which is a fundamental pillar in the improvement of the country. Now, with all this a question arises: 

How do they manage to stay in the market without having a large capital to buy large machines to achieve competitiveness?  

Many organizations will say that they are not competitive, but that it is a way to generate self-employment, since there is no work, a solution is to be an entrepreneur, which is an alternative way to remain financially stable. For example, we constantly see small businesses that after 20 years are still just as small and are often at risk of closing; Of course, a large number of companies close their doors and go bankrupt within the first few years of opening. 

However, thanks to the advancement of information and communication technologies (ICT); job specialization; global supplier offerings; The provision of personalized services or products and handmade processes have allowed micro-entrepreneurs to expand in the market space, guaranteeing sufficient monetary income for their durability. 

It is believed and argued that micro-establishments that have adopted ICT processes in their organizations will have a greater chance of success.

This assumption is supported for the following two reasons. First, investment in ICT, without being very demanding in capital, can lower costs, which allows companies to acquire levels of productivity necessary to face different markets. New software or small technological equipment is often enough to optimize production processes, increasing profit margins. 

Secondly, the appropriate use of information and communication technologies in market strategies can increase the income of companies. In 2020, more than 26 million Colombians connected to the internet, of which 80% of the digital audience accessed from their mobile devices and close to 60% used a computer; this indicates that the clients are always connected, only their device varies. 

For this reason, there is currently a tendency to have a website, in addition to positioning strategies, SEO, it is possible to increase the possibility of appearing in the searches of different consumers, and if advertising campaigns are included in the package, the reach to desired customers will be realized in less time.

So, if you consider that your company needs support or you want to grow in the digital world to be a more competitive organization in the market, do not hesitate to contact us. 

We are traveling higher and higher in the digital world. Today humanity lives from marketing, from its great mechanisms of communication and strategy. And thanks to this, companies manage to reach more corners of the planet, and obtain an agile and effective recognition.

As a result, due to the high demand for advertising services, businesses turn to marketing agencies, which provide advice and support, so that the objectives of your organization are achieved. Through market research, strategy design, marketing plan.

How to choose a digital marketing agency? 

You must keep in mind what that agency does, different from the rest of the market. 

  1. Analyze what is the value proposition that it offers you and if it is in accordance with the need and identity of your company. 

2. That there is a small connection between the agency and the client is essential.

3. See their previous projects

4. They are motivated by your project 

5. That they pay attention to all your needs and manage to satisfy the needs. 

Important tools of a marketing agency 


Writing on the internet is not as easy as you think. Day after day virtuality advances and with it the ways of communicating. 

Therefore, it is important to keep in mind that you get with this:

-Constant increase in visibility of your brand at a low cost, since projecting valuable content makes more people see and share it. 

-Build trust in your potential audience in your company, by showing your experience, knowledge and testimonials and becoming a benchmark in your sector.

So, the content must be enriching and engaging all the time.


Thanks to the content, you can reach a greater number of customers or users who know what you provide or your services.  


Google has always been the main ally to bring visits to a website. 

With the strategies for a good positioning your company can be more seen on the internet. 

Consequently, your target audience will find you in the first places of Google, when they search for services or products related to your company.

There are two types of positioning: organic (SEO) and paid (SEM).

The advantage of SEO is that it is durable and according to studies, users prefer to click on organic results.

With SEM, Google Adwords is used to carry out paid campaigns, looking for an immediate impact.

All of the above is done in order to acquire greater sales or economic recognition. 

Keep in mind that there is no marketing without sales. The rest is smoke, noise and distraction. 

How to start a marketing strategy 

-The client must comment on the objectives he wants to achieve

-You must think about who the target audience is and where they are located

-Reflect on current data and results

-The client is told the minimum that must be done to satisfy the needs that they have

Remember that as you invest you will get great results. 

It doesn't matter if you don't know that much about digital marketing, the agency you choose will collaborate with everything you want, in the end, they are there to make your dreams come true.

Get started in the digital world with us. If you are interested in our services, write to us, send us an email to sales@firstname.com or visit our website https://tunombredigital.com


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