If you are thinking of promoting your business on the Internet, the first step is to have your own website, however, before starting your project, clearly analyze what type of web portal best suits your purposes.

The beggining

There are various platforms, one of them is the corporate identity website, this is the one that allows you to inform your customers, suppliers, investors and other interest groups about what your company does, such as services, products, who does part thereof; and other relevant information for users.

This type of website is ideal for those who want to adequately convey the company's identity in order to generate greater trust and reputation to attract new customers and improve negotiation processes.

Your corporate identity website is an ally in your sales processes.

On the other hand, we find the e-commerce sites, at this stage the main interest is to sell directly over the Internet, in the shopping cart your customers will add the products they want to purchase and finally they will cancel by different payment methods.

How to sell online?

To develop electronic commerce, you must consider aspects such as: financial costs, shipping and packaging costs, inventory management, types of products, promotional strategies, among other aspects.

As you can see, this type of website requires more dedication and commitment to constantly update it.

However, recently the dropshipping model has been very popular, the purpose of which is to find suitable suppliers that are in charge of the manufacture and distribution of the products, while you concentrate mainly on selling and marketing.

This way you require less investment, but keep in mind that the profit margin per product is smaller.

Websites as digital business models

We can also create sites dedicated to generating content for the Internet, blogs, articles, news, videos, e-books, among others, here the sale of advertising thrives using third parties such as Google Adsense, or by selling commercial guidelines and thus marketing your site directly. of course, the second option is more complicated but leaves higher profits.

You can also develop affiliate marketing, which looks for your users to buy on another page and you earn a commission for the purchases they make.

Finally, we found the option of setting up an entire digital platform that satisfies a market failure, this is where the greatest changes in society and the greatest fortunes have been achieved.

However, to get here you must have good investment capital that supports the dedication, time and effort that a startup requires to develop to the point of maturity, because it is something innovative, risk is always implicit, so you need to be constant and adapt to changes.