It's no secret that providing an excellent user experience through social platforms guarantees that they'll likely consume our content and become a potential long-term customer.

So, the better your company's graphic design, the more likely it is that people will identify with and feel comfortable with your brand.

However, a comprehensible design—that is, one that simplifies the product's structure and manages to express a clear function—is much more successful than an aesthetic one. This is because it is more visually striking, which doubles its effectiveness.

There are several ways to capture a user's attention, including clarity in the delivery or presentation of a message; not all internet users understand information in the same way.

The more attention you get, the greater the concrete results—as is the case for entrepreneurs who want to convert visitors into sales.

The importance of clarity of style

We're often drawn to striking images, bold designs, and creative effects. However, before implementing these elements in an advertising campaign, we must analyze the readability of the content and the message we want to convey.

In short, you need to thoroughly investigate the information you'll be providing. The message is just as important as how it's presented.

The message and its focus

Do you have clear communication, but don't know how appropriate it is for your target audience?

There are simple methods to verify whether a message is appropriate or needs to be modified. One is to show the design to a third party and ask for their feedback. We can start with trusted people, such as family, friends, or coworkers.

However, the ideal is to identify the audience to whom we want to direct the ad or website and run a test with them.

For example, if our objective is to promote a pet funeral insurance plan, it is advisable that the person evaluating the advertising have one at home.

An additional test could be to show the ad to children and older adults, as they are part of different generations, meaning the information can be interpreted differently. Even if we assume the message is clear, there will always be those who understand it completely differently.

The advantage of digital marketing

This strategy is the best way to analyze how our brand is perceived by users on different online platforms. It also evaluates whether the campaign, element, or platform achieves the desired goal.

To achieve this, various user experience techniques are used, such as A/B testing, which involves testing two versions of the same design. That is, the design is shown to different people and the impact is analyzed based on the stated objective.

Tools to improve the internet user experience

In the process there are three useful tools, if we talk about design, we have Maze, this platform allows us to load the prototypes generated with other software, such as Figma, and send them to various people to perform specific tasks. This helps us evaluate and verify how well it works for users.

Now, as for websites, we have Google Optimize; which allows you to test results with different traffic. So, if you're unsure which word, phrase, or image to use, this tool will make the selection process easier.

Finally, social media campaigns also offer the opportunity to test advertising results. As we've mentioned, the most attractive design isn't necessarily the best. Experimenting with the goal of optimizing results is part of continuous improvement and efficiency in marketing efforts.

If you are interested in this process for your company, please write to us at: sales@firstname.com we will be happy to help you.