Google is the main element that you take into account when developing a digital strategy for your organization, since it increases your chances of getting new clients.

Usually, when someone needs to know about something, they use this search engine to find all the related information. So, the importance of appearing in the first positions of the results is something fundamental for a company.

Starting from the previous premise, let's talk about the steps to follow to get Google to put you in a good place:

It is important to know that Google gives more importance to a website than to a social network, although they are key in your digital marketing plan, they are created free of charge, which generates distrust in users if there is no official site that concentrates all the strategy. Hence the importance that when a person visits your Facebook, Instagram and/or LinkedIn you can redirect them to your website to give greater security to the potential customer, remember the more trust the better sales.
Note A: If you don't have a website yet, please contact us: https://yourdigitalname.com/

A good website is your best advertisement.

2. When creating the website, keep in mind that it must be optimized for Google, so it is important to understand the structure and the content to be published. The text is fundamental, remember that search engines read and interpret the information that you share, so define the keywords with which you want to appear and think about how to include them on your site, since they need to be introduced from naturally in your organization.

Images are an essential part of your platform, since the user who enters your site can be captivated by a good photograph or graphic.

Google checks if they have the correct tags and the correct size. Remember the content must be original and the images respect copyright.

Linking your website to Google tools is important to position it on the Internet.
You must link to Google Analytics, Business and Maps platforms, verify ownership and submit an XML map of your site to Google Search Console and Bing Webmaster Tool.

If doing so seems a bit complicated, don't worry, when you purchase your website with Your Digital Name, we'll take care of doing it at no additional cost.

3. Generate content constantly, as we indicated above, Google reviews what you write to know what your business is about and show it to the users who make the queries. But watch out! take the opportunity to strengthen links (engagement) with your users, this will allow them to identify with your brand and continue to purchase your products.

Note B: If writing is not your thing or you don't have time, our professionals will create high-quality texts for you, taking into account the characteristics of your users, your company, and the SEO configuration for Google.

When writing, it is essential to keep in mind the characteristics that Google takes into account to position content.

4. External links (backlinks): Google analyzes the credibility of your online site by observing if other portals redirect to yours, the more important the website that talks about you, the more chances you will have to appear in the first places.

But be careful, putting a link out of context does not generate greater relevance for your platform.

Note C: At the time of acquiring your website we will give you an advertorial in the digital magazine primernombre.com, so by means of a letter with relevant information of interest to users we will relate the services of your company by carrying out indirect advertising, in addition we will add a link that redirects to your website.

Of course, the more advertorials are generated, the better positioning you will have with the greater number of key words or phrases- Ask us about our service here.

If you still have concerns about the subject, do not hesitate to contact us, our experts will gladly clarify them for you.