To begin, it is important to understand that the website is separate from the payment platform, as it is actually an intermediary that provides specific services for your company.

E-commerce has positioned itself as an innovative and useful tool. According to Statista Digital Market Outlook, “Latin America is expected to reach nearly 186 million e-commerce users by 2024.”

Why should you implement a payment system in your company?

• Greater global reach; allowing for higher incomes.
• 24/7 availability; which makes it easier for the buyer.
• You save time and budget; Making changes or modifications will not be a problem for the company's pocket.
• Increase in results; in less time.
• Long-term visibility; As the company becomes part of the digital world and with good advertising, it will be more visible.
• Wide competition in the market; In a strategic way, you can observe how it moves in relation to other companies, to recognize user preferences.

The best thing about this type of tool is its wide variety of payment systems, which allows anyone from anywhere to purchase your product.

What are the 6 main payment systems for e-commerce in Colombia?

We present you the 6 most used and relevant in the Colombian and Latin American market:

1. PayU

It has a presence in 50 countries and has more than 250 payment methods. This platform offers credit and debit card processes, as well as four business services:

- Easy, it is aimed at companies that are starting with online sales.

- Recurring, for those periodic collections.

- Offline, stipulated for those people who wish to make payments in person or by telephone.

- Personalized, the client creates their service as they wish.

One of the reasons why PayU is so recognized worldwide is because it has a model that prevents fraud and evaluates each transaction, and best of all, it is not necessary to have a website at the beginning to receive the payment.

2. Epayco

It is an easy-to-use tool that aims to provide both you and your customers with peace of mind and a good experience when making transactions. It uses three payment models: aggregator, getaway and split payments.

If your company has a WordPress ecommerce system, it will allow you to measure the reach of your marketing strategies; it also gives you the benefit of controlling all your invoices and making payments.

3. Market Payment

This system works like a virtual wallet, where you can make transactions in different ways: through social networks and WhatsApp (payment link); in person (QR and Point) and finally, in the online store (Mercado Pago Checkout). To do this, you must have a personal or seller account.

The navigation of your website is fast and understandable for everyone, and the anti-fraud security will provide confidence and peace of mind for users. The only cost of this platform is the commission for each approved payment.

5. Place to play

It has been on the market for more than 15 years. It provides data analysis that will help you understand your business, and it also allows you to personalize the payment process, meaning that the money can go directly to the company's bank account without the intermediation of a gateway.

A highly valuable service is that it has several e-commerce experts that you can learn from and each year it modifies its certifications to provide greater security and peace of mind to its customers.

6. Stripe

It is characterized by its protection against fraud and because it is an ally of non-profit organizations, or people who need to raise funds, that is, donations can be received without having to invest a lot of money or time.

It has a payment platform called Stripe Connect, which allows you to make transfers and accept money quickly. 

In addition, it adapts to any programming language and has plugins that provide easy integration with various types of applications.

Although there are different payment platforms on the market, a new one is currently being used, Gateway, which protects credit card information and other data through cryptography.

This tool is innovative, as it does not use intermediaries, that is, the money will be made directly to the bank account of the virtual store and your company will be in charge of approving or not the purchase, however, it is more expensive than those mentioned above.

Why is it important to use one of the payment systems in e-commerce?

On the Internet, you can find many sites that have unverifiable payment methods, which creates doubt in the user and they may back out when making a purchase.

The more security you provide to the Internet user, the more confident he will feel when buying from your online store and the more support he will have for his purchase. The payment systems we are talking about are the ones with the most benefits and the most intuitive.

Write to us if you need advice: sales@firstname.com

Have you noticed that many websites are almost similar? Also, as if that were not enough, over time they lose functionality and become slow, the answer to this problem is the templates. That's right, and I'll explain it to you below.

Templates were a trend at the time, their default designs saved work and could be used by anyone who didn't know how to program and had the layout, but they also brought “junk code” and system bugs with them.

Therefore, when loading all those unnecessary resources, the pages had speed problems, additionally some technologies were not updated, bringing security risks, stopping various operating processes and positioning problems.

The solution? The calls builders, some more advanced than others, starting with those that allow you to modify the preset templates to those that let you structure the entire web completely from scratch, and one of the best in this category is OxygenBuilder.

Everything your website should have

When you decide to be part of the web, you venture into a world of design, tools and plugins that will help you boost your business; reaching users from anywhere on the planet. However, to achieve this goal you must have a site that represents your company.

When browsing the internet, you mainly seek to solve a need, such as: knowing where a restaurant is; what is the menu, what products a store has available, services offered or know the closing hours of a place of interest, among others. In the digital age, the speed of information is the key.

For this reason, when you think about creating your website, follow our recommendations:

• The information provided must be clear and organized for users. This will help them not waste time searching multiple pages for exactly what they need.
• The location of images, videos, texts or action buttons must be strategically located. Thus the reading of the site will be more dynamic.
• The color palette that you will use must match the identity of the brand and the logo of the company.
• The call to action button motivates the potential client to subscribe to receive information of interest and keep in touch, so that you manage the users who enter the platform.
• Your website must have good security, that is, transmit to your potential customers that their personal information will not be violated. In the case of a virtual store, this measure will allow you to obtain more sales.

Now, to design a website in WordPress, the most popular content manager, it is best not to use pre-designed templates but to use the Oxygen builder to customize your platform.

In our agency Your Digital Name, the first thing we do is the design in Figma according to the brand identity, structure, information and taste of the client. Later, after approval, it is programmed from scratch with Oxygen Builder.

What is Oxygen Builder?

As we said before, this tool allows you to create custom WordPress 100% websites, without the need for a predefined theme, thus having much greater control over the design.

It is installed through a plugin that represents the purchased premium license and you need code knowledge to be able to work with it to suit you.

The main elements are: sections, where the content of the design sections is added; columns, vertical content organizer and divs, which are the containers to add the widgets that are structured with CSS.

Advantages of using Oxygen

• You will take your creativity to another level, as Oxygen will allow you to create the desired design.
• You will generate a clean code, achieving optimal performance and loading speed. Even preventing customers from leaving your website because it is slow.
• The layout is in your favor, with Oxygen you can create the header; footer; subpages, blogs; 404 error pages, among other options and everything in a personalized 100% way without limiting you, but with your own design. Just let your imagination flow.
• If you have a dessert company or any other product or service that users pay for online, with Oxygen create your digital business by setting up an e-commerce store. This tool is compatible with WooCommerce.
• You have the possibility to add PHP code and take your web design to a more advanced level.
• To save design time, Oxygen has the option of global settings, which means that you can choose the colors or fonts that you will use throughout the design and save them. For example, you can choose that all the titles are green and the texts go in size 12 Arial.
• If you make a mistake, just click CONTROL + Z.
• You can use the always necessary CONTROL + C and CONTROL + V.

There are many reasons why using Oxygen Builder to create your website is the best option on the world market. Just create the design and through this tool you can get to work and represent your company in its entirety virtually.

If you are interested in us building your website with a personalized 100% design from scratch, or you want to learn how to use Oxygen Builder, we have website creation workshops especially for you, write to me at daicy.echeverri@primernombre.com or whatsapp + 57 317 36 72 990.